US Start-Up Software Company

US Start-Up Software Company

PacificVisionPartners developed and executed a Japanese market entry strategy, presented major strategic partners to assist in bringing the product to market, indentified potential investors, and executed multiple product launches and related promotional and marketing campaigns. PVP also set-up and managed the Japan corporation while a local management team was being recruited, providing a faster start and substantial savings compared to a usual Japan market entry.

The results included: the strategic partners extended their resources to assist the company, thus multiplying client resources for the product launch; the client’s first commercial product revenue came from Japan; and the client received investment from a Japanese VC.

 

 

 

 

Case Studies

ShowCase

ShowCase (acquired by SPSS later), a data warehouse software company, wanted to increase revenue and improve the profit margin of their existing business in Japan.

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Japanese Mobile Phone Software Company

Our objective was to establish a US presence and comprehensive market entry into the US and later EU markets. PVP planned and executed company formation (including incorporation, bi-lingual staffing, and office set-up,) marketing and sales efforts including accessing key customers and partners, and media relations including trade shows, advertising, corporate information, and press releases. This overseas subsidiary is profitable and continues to grow.

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HNC

HNC (acquired by Fair Isaac later), a neural network company which provides fraud detection software, thought that their partner in Japan could become a threat to them, because their services seemed to overlap the services provided by HNC. They wanted to evaluate the current relationship and create a new business model in Japan if necessary.

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