HNC

HNC

 

Objective
HNC (later acquired by Fair Isaac) , a neural network company which provides fraud detection software, thought that their partner in Japan could become a threat to them, because their services seemed to overlap the services provided by HNC. They wanted to evaluate the current relationship and create a new business model in Japan if necessary.

Our Assignment
We were to evaluate HNC’s current partner’s business  and develop and  implement a more effective business model in Japan for HNC.

Project Period
10 months

Result

We terminated the relationship with their existing partner and HNC immediately started selling their own products/services directly from the U.S. to Japanese customers. We then established HNC Japan, and recruited a country manager. As a result, HNC became the #2 provider of these services in Japan.

 

 

 

 

 

 

 

 

 

 

Case Studies

US Spin Out from National Laboratory

PVP planned and implemented Japan market entry strategy and secured strategic investment for US spinout from one of the National Laboratories. PVP developed a series of meetings with qualified potential partners resulting in an active collaboration with a major Japanese software firm.

Read More

Japanese Mobile Phone Software Company

Our objective was to establish a US presence and comprehensive market entry into the US and later EU markets. PVP planned and executed company formation (including incorporation, bi-lingual staffing, and office set-up,) marketing and sales efforts including accessing key customers and partners, and media relations including trade shows, advertising, corporate information, and press releases. This overseas subsidiary is profitable and continues to grow.

Read More

US Start-Up Software Company

PacificVisionPartners developed and executed a Japanese market entry strategy, presented major strategic partners to assist in bringing the product to market, indentified potential investors, and executed multiple product launches and related promotional and marketing campaigns.

Read More