HNC

HNC

 

Objective
HNC (later acquired by Fair Isaac) , a neural network company which provides fraud detection software, thought that their partner in Japan could become a threat to them, because their services seemed to overlap the services provided by HNC. They wanted to evaluate the current relationship and create a new business model in Japan if necessary.

Our Assignment
We were to evaluate HNC’s current partner’s business  and develop and  implement a more effective business model in Japan for HNC.

Project Period
10 months

Result

We terminated the relationship with their existing partner and HNC immediately started selling their own products/services directly from the U.S. to Japanese customers. We then established HNC Japan, and recruited a country manager. As a result, HNC became the #2 provider of these services in Japan.

 

 

 

 

 

 

 

 

 

 

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